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What is a QR code?

QR codes, or quick response codes, resemble traditional bar codes in that they encode information in a two-dimensional image. A typical QR code can include approximately 7,000 numeric characters, or 4,000 alphanumeric characters. For many business areas, especially for marketing, the possibilities are endless and evolving. The intent is to quickly connect smartphone owners with deeper information about a business or product.

Here are some advantages to using QR codes:

•Simple, fast, and inexpensive to create and distribute
•Connects people with detailed product information
•Smartphones with QR code readers are becoming increasingly common
•Flexible, with a lot of storage space

What information can you generate in a QR code?

Some examples of what a QR code can include are:

•URLs
•Text
•Phone numbers
•Complete contact information
•SMS text messages
•Calendar events
•An email address
•A geographic map location